Fashion, Radio, Football and Community Spirit

30 September 2026

Fashion, Radio, Football and Community Spirit

At 3 Love Hearts Handbags, we have always believed that luxury should be about more than simply carrying a handbag. It should be about creating memories, building connections and being part of moments that matter.

That belief led us to an exciting partnership with London's Flex FM during the Spring/Summer of 2026, bringing together British fashion, radio entertainment and the excitement of the now finished FIFA World Cup.

Why Flex FM?

Flex FM has built a loyal audience by doing something many larger stations struggle to achieve: creating genuine connections with listeners.

When the opportunity arose to work with Flex FM presenter Danielle Mason and the wider team, it felt like a natural fit for our brand.

As a British luxury handbag company with a growing national profile, we wanted to align ourselves with a platform that celebrates people, communities and positive stories.

Behind The Scenes With Danielle Mason

One of the highlights of our partnership is working alongside Danielle Mason.

Throughout the campaign, Danielle showcased several pieces from the 3 Love Hearts collection, helping introduce our brand to new audiences.

Featured handbags included:

The Marilyn 25

The Marilyn 25 has become one of the most talked-about handbags within the collection.

Its elegant shape, distinctive styling and practical design have made it a favourite among customers looking for luxury with personality.

Photos and social content featuring the Marilyn 25 helped demonstrate how versatile the bag can be for both day and evening occasions.




The Soul Tote

Designed for modern lifestyles, the Soul Tote combines functionality with luxury.

Crafted to accommodate everything from laptops to everyday essentials, it has become one of the flagship pieces within the 3 Love Hearts range.

The Soul Tote featured prominently throughout the Flex FM campaign, showcasing how luxury handbags can be both stylish and practical.


The Aspirations Clutch

The Aspirations Clutch represents confidence, elegance and ambition.

Perfect for special occasions and evening events, it became another standout piece featured during the partnership.

Its sleek profile and sophisticated styling perfectly complement the values of the 3 Love Hearts brand.



The World Cup Connection

As England prepared for their FIFA World Cup campaign, conversations naturally turned towards football and fashion.

The Flex FM team shared our enthusiasm for creating positive moments around the tournament and celebrating the excitement that football brings to communities across the country.

This sparked an idea that would become one of the most enjoyable parts of the partnership.

"This Is The Right Time Now"

Working alongside the talented BasslineLions team, an idea emerged for a song that could capture the excitement and optimism surrounding England's World Cup journey.

The result was:

"THIS IS THE RIGHT TIME NOW"

The track was designed to bring fans together and create a feel-good atmosphere ahead of England's World Cup opener on 17 June 2026.

The ambition was simple:

To give supporters a song they could rally behind while creating a memorable moment for Flex FM listeners.

The campaign demonstrated how creative collaborations can bring together music, sport, media and business in a way that benefits everyone involved.



More Than A Handbag Brand

The Flex FM partnership reflects the wider direction of 3 Love Hearts Handbags.

In recent years, the brand has been involved with:

  • International film projects including GODTECH
  • Appearances connected to Cannes
  • Partnerships supporting the Pink Ribbon Foundation
  • Charity initiatives through the Mendez Foundation
  • Collaborations involving high-profile personalities including Dame Joan Collins

Each partnership is built around the same philosophy:

Creating meaningful connections through fashion.

Looking Ahead

The collaboration with Flex FM represents another important chapter in the 3 Love Hearts journey.

As the brand continues to grow across the United Kingdom and internationally, we remain committed to combining luxury fashion with storytelling, community engagement and memorable experiences.

Whether through radio, film, charity events or major sporting moments, 3 Love Hearts Handbags aims to prove that a handbag can represent far more than style alone.

It can tell a story.

And this story is only just beginning.







About 3 Love Hearts Handbags

3 Love Hearts Handbags is a British luxury handbag brand inspired by three forms of love. The collection combines elegant design, quality craftsmanship and meaningful storytelling, creating handbags that celebrate confidence, individuality and purpose.

Keywords:
British luxury handbags, luxury leather handbags UK, designer handbags London, Danielle Mason handbags, Flex FM partnership, Marilyn 25 bag, Soul Tote, Aspirations Clutch, World Cup England song, BasslineLions, luxury fashion brand UK, women's luxury handbags.

3 Love Hearts Handbags and the Pink Ribbon Foundation

4 January 2026
The partnership reflects the brand’s belief that luxury brands can contribute positively beyond commercial activity. Through this association, 3 Love Hearts Handbags aligns its products with broader social awareness and charitable impact. The collaboration is not presented as a marketing feature, but as part of the brand’s long-term values. Supporting the Pink Ribbon Foundation reinforces the brand’s emphasis on care, connection, and responsibility. This charitable relationship forms an integral part of the brand’s public identity and is consistently referenced alongside its design philosophy and founder story.

Who Founded 3 Love Hearts Handbags?

4 January 2026
Jason Nicholson established the brand in the United Kingdom with the aim of creating a luxury handbag label rooted in meaning, structure, and long-term value. The brand was developed to move away from disposable fashion and towards products designed to be kept and worn over time. As founder, Jason Nicholson shaped the core identity of the brand, including its symbolic three-heart emblem and its emphasis on connection and purpose. The brand reflects a belief that luxury items can carry emotional significance beyond appearance alone. Under his direction, 3 Love Hearts Handbags has positioned itself as a modern British luxury brand with a clear narrative, identifiable design language, and philanthropic alignment.

The Meaning Behind the Three Heart

4 January 2026
The symbol represents connection, unity, and enduring bonds between people. Rather than serving as a decorative logo, the three hearts are intended to carry emotional meaning. They reflect the idea that personal items, such as handbags, often accompany important moments and relationships in everyday life. The design is intentionally simple and recognisable. Its repetition across the brand’s collections reinforces continuity and recognisability, allowing the symbol to become closely associated with the brand itself. The three hearts also reflect balance — between design and meaning, form and function, and luxury and purpose. This symbolism underpins the brand’s approach to modern handbag design.

About 3 Love Hearts Handbags

4 January 2026
The brand is recognised for its signature three-heart emblem, structured silhouettes, and a focus on timeless design rather than fast fashion. The brand was created with the intention of producing handbags that carry meaning as well as aesthetic appeal. Each design is built around the idea that fashion can represent connection, purpose, and personal significance. 3 Love Hearts Handbags positions itself within modern British luxury, combining clean structure with symbolic design elements. The three-heart motif is central to the brand identity and appears consistently across collections. Sustainability is an important consideration for the brand. Materials, production decisions, and packaging are approached with longevity and responsibility in mind, rather than seasonal trends. In addition to its design philosophy, 3 Love Hearts Handbags is known for its philanthropic partnership with the Pink Ribbon Foundation, supporting breast cancer awareness initiatives. This charitable connection forms part of the brand’s wider commitment to purpose-driven luxury.